Health Promotion Strategies
Course readings and resources
Week 1: Introduction to course
Week 2: Introduction HP practice
Week 3: Introduction to the Intervention Mapping Approach
Roles of values, evidence and theory in HP practice (not covered in 2012)
Week 4: IMA Step 1: Socio-ecological needs assessment
Week 5: IMA Step 2: Preparing matrices of change objectives
Week 6: Individual change strategies (including health education & health communication)
Reading Week: February 20-24
Week 7: Socio-environmental changes strategies: Organizatinal development & change
Week 8: Social-environmental change strategies: Community organization & community building
Week 9: Social-environmental change strategies: Healthy public policy & advocacy
Week 10: IMA Step 3: Selecting theory-informed intervention methods & practical strategies
Week 11: IMA Steps 4: Producing program components & materials
Week 12: IMA Steps 5: Adoption, implmentation & sustainability of HP interventions
Week 13: IMA Step 6: Evaluation in HP practice & course integration

Week 5: IMA Step 2: Preparing matrices of change objectives

Preparation for Week #5
Use your visual representation of your issue (e.g., Problem-Solution Tree, mind-map etc.) to identify (socio-ecological levels of) goals and objectives that you will need to address in order to “make a difference” with regard to your issue.
 
In particular, undertake the following tasks as set out in Bartholomew et al., Chapter 5, p. 239
(HINT: pay attention to the highlighted words/concepts):
1.     State your expected change or program outcomes for health-related behavior and environmental conditions
2.     Subdivide behavior and environmental conditions into performance objectives
3.     Select important and changeable personal and external determinants of behavior and environmental conditions
4.     Create a matrix of change objectives for each level of intervention planning (individual, interpersonal, organizational, community, and societal) by crossing performance objectives with determinants, and writing change objectives
 
Class Topics
 
1.     Identifying goals and objectives in HP practice
2.        Preparing matrices of change objectives
Required readings from course textbooks
 
1.     Bartholomew et al. (2011): Chapter 4 (again) and Chapter 5
2.     Glanz et al. (2008): --
 
Additional required reading
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Michael Goodstadt Ph.D., C.Psych. Director MPH Program in Health Promotion, Dalla Lana School of Public Health, University of Toronto, Canada m.goodstadt@utoronto.ca