Health Promotion Strategies
Course readings and resources
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Current week's course readings
Weekly Class PowerPoint slides & resources
2012 Students' PowerPoint presentations re. theories of individiual behaviour change (Glanz et al., 2008)
2011 Students' PowerPoint presentations re. theories of individiual behaviour change (Glanz et al.
2010 Students' PowerPoint presentations re. theories of individual behaviour change (Glanz et al.)
Prior years' course readings
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Week 1: Introduction to course
Week 2: Introduction HP practice
Week 3: Introduction to the Intervention Mapping Approach
Roles of values, evidence and theory in HP practice (not covered in 2012)
Week 4: IMA Step 1: Socio-ecological needs assessment
Week 5: IMA Step 2: Preparing matrices of change objectives
Week 6: Individual change strategies (including health education & health communication)
Reading Week: February 20-24
Week 7: Socio-environmental changes strategies: Organizatinal development & change
Week 8: Social-environmental change strategies: Community organization & community building
Week 9: Social-environmental change strategies: Healthy public policy & advocacy
Week 10: IMA Step 3: Selecting theory-informed intervention methods & practical strategies
Week 11: IMA Steps 4: Producing program components & materials
Week 12: IMA Steps 5: Adoption, implmentation & sustainability of HP interventions
Week 13: IMA Step 6: Evaluation in HP practice & course integration

Week 6: Individual change strategies (including health education & health communication)

Preparation for Week #6
1.     EXPLORE one or more of the following “Health promoting schools” websites
a.     WHO:
i.      “WHO’s school health initiative: Helping schools to become “Health Promoting Schools” http://www.who.int/school_youth_health/gshi/en/  
ii.      Tang, K.-C., Nutbeam, D., Aldinger, C., St Leger, L., Bundy, D., Hoffmann, A. M., et al. (2009). Schools for health, education and development: a call for action. Health promotion international, 24(1), 68-77. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v24i0001/68_sfheadacfa
iii.    See also Pan Canadian Joint Consortium for School Health, below
b.     Canada: Pan Canadian Joint Consortium for School Health: http://eng.jcsh-cces.ca/
c.     United States:
i.      CDC: “Healthy schools, healthy youth” http://www.cdc.gov/HealthyYouth/
ii.     (US) Institute of Medicine: Allensworth, D., Lawson, E., Nicholson, L., & Wyche, J. (Eds.). (1997). Schools & Health: Our nation's investment. Washington, D.C.: National Academy Press. http://www.nap.edu/catalog.php?record_id=5153#toc
3.     EXPLORE (re. diversity): “The Communication Initiative” (http://www.comminit.com/ ) and especially “Soul Beat Africa” (http://www.comminit.com/africa/ )
 
Class Topics
 
1.     Health education
a.     Exploring health education as a corner stone of HP practice
b.     Meanings of HE: narrow, broader & broadest
c.     Health promoting schools: a special case of HP practice
d.     Historical development of HE
e.     Effectiveness of health education
2.     Health communication
a.     Theories related to health communication
b.     Practice of health communication
c.     Role of health communication in health promotion practice
 
Required readings from course textbooks
 
1.     Bartholomew et al. (2011): Chapter 2
2.     Glanz et al. (2008) : you should try to become familiar with the essence of these core theories (responsibility for knowing about individual theories will be shared among class members)
a.     Chapters 3-6 (individual behaviour theories)
b.     Chapter 7 (perspectives on health behaviour theories that focus on individuals)
c.     Chapter 8 (interpersonal behaviour theory—Social Cognitive Theory)
d.     Chapters 14, 16 & 19 (health communication theories)
 
Additional required readings
1.     Abroms, L. C., & Maibach, E. W. (2008). The Effectiveness of Mass Communication to Change Public Behavior. Annual Review of Public Health, 29(1), 219-234. http://arjournals.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.29.020907.090824
2.     Cooper, H. C., Booth, K., & Gill, G. (2003). Patients' perspectives on diabetes health care education. Health Educ. Res., 18(2), 191-206. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/02681153/v18i0002/191_ppodhce&form=pdf&file=file.pdf
3.     Green, J. (2008). Health education–the case for rehabilitation. Critical Public Health, 18(4), 447 – 456. (http://www.informaworld.com/smpp/content~content=a905680853~db=all~order=page
4.     Grier, S., & Kumanyika, S. K. (2010). Targeted Marketing and Public Health. Annual Review of Public Health. http://arjournals.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.012809.103607 
5.      Keshavarz, N., Nutbeam, D., Rowling, L., & Khavarpour, F. (2010). Schools as social complex adaptive systems: A new way to understand the challenges of introducing the health promoting schools concept. Social science & medicine, 70(10), 1467-1474. http://journals1.scholarsportal.info.myaccess.library.utoronto.ca/details.xqy?uri=/02779536/v70i0010/1467_sascasithpsc
6.     (N) Raphael, D. (2011). Mainstream media and the social determinants of health in Canada: Is it time to call it a day? Health Promotion International, 26(2), 220-229. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v26i0002/220_mmatsdttciad
7.     (N) Rock, M. J., McIntyre, L., Persaud, S. A., & Thomas, K. L. (2011). A media advocacy intervention linking health disparities and food insecurity. Health education research, 26(6), 948-960. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/02681153/v26i0006/948_amailhdafi     
8.     Tang, K.-C., Nutbeam, D., Aldinger, C., St Leger, L., Bundy, D., Hoffmann, A. M., et al. (2009). Schools for health, education and development: a call for action. Health promotion international, 24(1), 68-77. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v24i0001/68_sfheadacfa
 


Additional recommended readings re. health education & health communications
 
1.     (N) Bleakley, A., Hennessy, M., Fishbein, M., & Jordan, A. (2011). Using the Integrative Model to Explain How Exposure to Sexual Media Content Influences Adolescent Sexual Behavior. Health Education & Behavior, 38(5), 530-540. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/10901981/v38i0005/530_utimtemciasb
2.     (N) Crutzen, R., de Nooijer, J., Brouwer, W., Oenema, A., Brug, J., & de Vries, N. K. (2011). Strategies to Facilitate Exposure to Internet-Delivered Health Behavior Change Interventions Aimed at Adolescents or Young Adults: A Systematic Review. Health Education & Behavior, 38(1), 49-62. doi: 10.1177/1090198110372878 http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/10901981/v38i0001/49_stfetioyaasr
3.     (N) Faulkner, G., McCloy, C., Plotnikoff, R., & Tremblay, M. (2011). Relaunching a National Social Marketing Campaign: Expectations and Challenges for the “New” ParticipACTION. Health Promotion Practice, 12(4), 569-576. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/15248399/v12i0004/569_ransmceacftp
4.     Flicker, S., Maley, O., Ridgley, A., Biscope, S., Lombardo, C., & Skinner, H. A. (2008). e-PAR: Using technology and participatory action research to engage youth in health promotion. Action Research, 6(3), 285-303. http://arj.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/6/3/285
5.     Flynn, B. S., Worden, J. K., Bunn, J. Y., Connolly, S. W., & Dorwaldt, A. L. (2011). Evaluation of smoking prevention television messages based on the Elaboration Likelihood Model. Health education research, 26(6), 976-987. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/02681153/v26i0006/976_eosptmbotelm
6.     Grier, S., & Bryant, C. A. (2005). Social marketing in public health. Annual Review of Public Health, 26(1), 319-339. http://arjournals.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.26.021304.144610
7.     Hawks, S. R., Smith, T., Thomas, H. G., Christley, H. S., Meinzer, N., & Pyne, A. (2008). The forgotten dimensions in health education research. Health Educ. Res., 23(2), 319-324. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/02681153/v23i0002/319_tfdiher&form=pdf&file=file.pdf
8.     Peerson, A., & Saunders, M. (2009). Health literacy revisited: what do we mean and why does it matter? Health promotion international, 24(3), 285-296.http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v24i0003/285_hlrwdwmawdim
9.     Poland, B. (2009). "Settings for Health Promotion: An Analytic Framework to Guide Intervention Design and Implementation." Health Promotion Practice 10(4): 505-516.
10.   Randolph, W., & Viswanath, K. (2004). Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World. Annual Review of Public Health, 25(1), 419-437. http://arjournals.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.25.101802.123046
11.   Rowling, L., & Jeffreys, V. (2006). Capturing complexity: integrating health and education research to inform health-promoting schools policy and practice. Health Educ. Res., 21(5), 705-718. http://her.oxfordjournals.org/cgi/content/abstract/21/5/705
12.   Priority article: Skinner, H. A., Maley, O., & Norman, C. D. (2006). Developing Internet-Based eHealth Promotion Programs: The Spiral Technology Action Research (STAR) Model. Health Promotion Practice, 7(4), 406-417. http://www.csa.com/ids70/gateway.php?mode=pdf&doi=10.1177%2F1524839905278889&db=sagenurs-set-c&s1=21e0ad893198063d04c948b7955bc7e1&s2=e081c2b80bf522be481e9ec2a08c24fc
13.    von Wagner, C., Steptoe, A., Wolf, M. S., & Wardle, J. (2009). Health Literacy and Health Actions: A Review and a Framework From Health Psychology. Health Educ Behav, 36(5), 860-877. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/36/5/860
14.   Waisbord, S. (2001). Family tree of theories, methodologies and strategies in development communication: Prepared for The Rockefeller Foundation. http://www.comminit.com/pdf/familytree.pdf ; http://www.comminit.com/en/node/1547/36
 
Additional articles related to diversity and communications
15.   Bertrand, J. T., O’Reilly, K., Denison, J., Anhang, R., & Sweat, M. (2006). Systematic review of the effectiveness of mass communication programs to change HIV/AIDS-related behaviors in developing countries. Health Educ. Res., 21(4), 567-597. http://her.oxfordjournals.org/cgi/reprint/21/4/567
16.   Kreuter, M. W., & McClure, S. M. (2004). The Role of Culture in Health Communication. Annual Review of Public Health, 25(1), 439-455. http://arjournals.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.25.101802.123000
 
 
Michael Goodstadt Ph.D., C.Psych. Director MPH Program in Health Promotion, Dalla Lana School of Public Health, University of Toronto, Canada m.goodstadt@utoronto.ca
HomeCurrent week's course readingsWeekly Class PowerPoint slides & resources2012 Students' PowerPoint presentations re. theories of individiual behaviour change (Glanz et al., 2008)2011 Students' PowerPoint presentations re. theories of individiual behaviour change (Glanz et al.2010 Students' PowerPoint presentations re. theories of individual behaviour change (Glanz et al.)Prior years' course readingsContact Me