Health Promotion Strategies
Course readings and resources
Week 1: Introduction to course
Week 2: Introduction HP practice
Week 3: Introduction to the Intervention Mapping Approach
Roles of values, evidence and theory in HP practice (not covered in 2012)
Week 4: IMA Step 1: Socio-ecological needs assessment
Week 5: IMA Step 2: Preparing matrices of change objectives
Week 6: Individual change strategies (including health education & health communication)
Reading Week: February 20-24
Week 7: Socio-environmental changes strategies: Organizatinal development & change
Week 8: Social-environmental change strategies: Community organization & community building
Week 9: Social-environmental change strategies: Healthy public policy & advocacy
Week 10: IMA Step 3: Selecting theory-informed intervention methods & practical strategies
Week 11: IMA Steps 4: Producing program components & materials
Week 12: IMA Steps 5: Adoption, implmentation & sustainability of HP interventions
Week 13: IMA Step 6: Evaluation in HP practice & course integration

Week 9: Social-environmental change strategies: Healthy public policy & advocacy

Preparation for Week #9
Explore Explore ONE MORE of the following websites:
1.     Re. healthy public policy
a.     Health in All Policies (Ilona Kickbusch): http://www.ilonakickbusch.com/health-in-all-policies/index.shtml
b.     U. of Kansas Community Toolbox: Influencing Policy Development:   http://ctb.ku.edu/en/dothework/tools_tk_11.htm
c.     World Bank poverty initiative at: http://www.worldbank.org/poverty/
d.     The Fraser Institute: http://www.fraserinstitute.ca/
2.     Re. advocacy
b.     Kellogg Foundation Toolkit: “Advocacy at all levels of government”:   http://www.wkkf.org/knowledge-center/resources/2008/09/Effective-Advocacy-At-All-Levels-Of-Government.aspx
c.     CARE: “Advocacy tools and guidelines: promoting policy change”. A Resource Manual for CARE Program Managers (http://www.careusa.org/getinvolved/advocacy/tools.asp )
 
Class Topics
 
1.     Healthy public policy
a.     Role of healthy public policy in health promotion
b.     Conceptualizations re. development of public policies
c.     Practice of policy development & implementation in health promotion practice
d.     The effectiveness of public policy
2.     Advocacy
a.     Role of health advocacy in HP practice
b.     Nature of health advocacy
c.     Practice of advocacy in the health arena
 
Required readings from course textbooks
 
1.     Bartholomew et al. (2011): pp. 151-166
2.     Glanz et al. (2008): ----
Additional required reading re. healthy public policy
1.     Priority article: Alvaro, C., Jackson, L. A., Kirk, S., McHugh, T. L., Hughes, J., Chircop, A., & Lyons, R. F. (2011). Moving Canadian governmental policies beyond a focus on individual lifestyle: some insights from complexity and critical theories. Health Promotion International, 26(1), 91-99. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v26i0001/91_mcgpbaifcact
2.     Priority article: Bernier, N. F., & Clavier, C. (2011). Public health policy research: making the case for a political science approach. Health Promotion International, 26(1), 109-116. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v26i0001/109_phprmtcfapsa
3.     Priority article: Bishop, B., Vicary, D., Browne, A., & Guard, N. (2009). Public Policy, Participation and the Third Position: The Implication of Engaging Communities on their Own Terms. American Journal of Community Psychology, 43(1-2), 111-121. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/00910562/v43i1-2/111_pppattecotot
4.     Priority article: Breton, E., & De Leeuw, E. (2011). Theories of the policy process in health promotion research: a review. Health Promotion International, 26(1), 82-90. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v26i0001/82_totppihprar
5.     Priority article: Catford, J. (2006). Creating political will: moving from the science to the art of health promotion. Health Promot. Int., 21(1), 1-4. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v21i0001/1_cpwmftttaohp&form=pdf&file=file.pdf 
6.     Priority article: Freudenberg, N., Picard Bradley, S., & Serrano, M. (2009). Public Health Campaigns to Change Industry Practices That Damage Health: An Analysis of 12 Case Studies. Health Educ Behav, 36(2), 230-249. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/36/2/230
7.     Priority article: Guldbrandsson, K., & Fossum, B. (2009). An exploration of the theoretical concepts “policy windows” and “policy entrepreneurs” at the Swedish public health arena. Health promotion international, 24(4), 434-444.   http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v24i0004/434_aeottcatspha
8.     Priority article: (N) Kickbusch, I. (2010). Health in all policies: where to from here? Health Promotion International, 25(3), 261-264. http://journals2.scholarsportal.info.myaccess.library.utoronto.ca/details.xqy?uri=/09574824/v25i0003/261_hiapwtfh.xml
9.     Priority article: Kickbusch, I., McCann, W., & Sherbon, T. (2008). Adelaide revisited: from healthy public policy to Health in All Policies. Health Promot. Int., 23(1), 1-4. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v23i0001/1_arfhppthiap&form=pdf&file=file.pdf
10.    Krech, R., & Buckett, K. (2010). The Adelaide Statement on Health in All Policies: moving towards shared governance for health and well-being. Health Promotion International, 25(2), 258-260. http://journals2.scholarsportal.info.myaccess.library.utoronto.ca/details.xqy?uri=/09574824/v25i0002/258_tasohisgfhaw.xml               
11.   Priority article: Lomas, J., & Brown, A. D. (2009). Research and advice giving: A functional view of evidence-informed policy advice in a Canadian Ministry of Health. The Milbank Quarterly, 87(4), 903-926. http://journals2.scholarsportal.info.myaccess.library.utoronto.ca/tmp/17999829468612212922.pdf     
12.   Priority article: Nutbeam, D. (2004). Getting evidence into policy and practice to address health inequalities. Health Promot. Int., 19(2), 137-140. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v19i0002/137_geipaptahi&form=pdf&file=file.pdf
13.   Priority article: Oliver, T. R. (2006). The politics of public health policy. Annual Review of Public Health, 27(1), 195-233. http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.publhealth.25.101802.123126
14.   Raphael, D. (2003). When Social Policy is Health Policy: Why Increasing Poverty and Low Income Threatens Canadians' Health and Health Care System. Canadian Review of Social Policy(51), 9-28. http://proquest.umi.com.myaccess.library.utoronto.ca/pqdlink?index=17&sid=1&srchmode=3&vinst=PROD&fmt=6&startpage=-1&clientid=12520&vname=PQD&did=820314691&scaling=FULL&ts=1292897957&vtype=PQD&aid=2&rqt=309&TS=1292898012&clientId=12520
15.   Puska, P., & Ståhl, T. (2010). Health in All Policies—The Finnish Initiative: Background, Principles, and Current Issues. Annual Review of Public Health, 31(1), 315-328. http://www.annualreviews.org.myaccess.library.utoronto.ca/doi/pdf/10.1146/annurev.publhealth.012809.103658
16.   Priority article: Sparks, M. (2011). Building Healthy Public Policy: Don't believe the misdirection. Health Promotion International, 26(3), 259-262. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v26i0003/259_bhppdbtm
17.   Priority article: Strand, M., & Fosse, E. (2011). Tackling health inequalities in Norway: applying linear and non-linear models in the policy-making process. Critical Public Health, 21(3), 373-381. doi: 10.1080/09581596.2010.492210 http://www.tandfonline.com.myaccess.library.utoronto.ca/doi/pdf/10.1080/09581596.2010.492210
 


 
Additional required reading re. advocacy
General discussions
Priority article: Dorfman, L., Wallack, L., & Woodruff, K. (2005). More Than a Message: Framing Public Health Advocacy to Change Corporate Practices. Health Educ Behav, 32(3), 320-336. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/32/3/320
See also: Kreuter, M. W. (2005). Commentary on Public Health Advocacy to Change Corporate Practices. Health Educ Behav, 32(3), 355-362. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/32/3/355 
 
Examples of planning/evaluation frameworks
1.     Priority article: Carlisle, S. (2000). Health promotion, advocacy and health inequalities: A conceptual framework. Health Promotion International, 15(4), 369-376. http://resolver.scholarsportal.info.myaccess.library.utoronto.ca/resolve/09574824/v15i0004/369_hpaahiacf&form=pdf&file=file.pdf
2.     Priority article: Laraia B.A., Dodds J., & E., E. (2003). A Framework for Assessing the Effectiveness of Antihunger Advocacy Organizations. Health Education & Behavior, 30(6), 756-770. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/30/6/756
3.     Priority article: Zakocs, R. C., & Earp, J. A. L. (2003). Explaining variation in gun control policy advocacy tactics among local organizations. Health Education & Behavior, 30(3), 360-374. http://heb.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/30/3/360
 
 
Additional recommended readings re. healthy public policy & advocacy
 
1.     Brownson, R. C., Haire-Joshu, D., & Luke, D. A. (2006). Shaping the context of health: A Review of Environmental and Policy Approaches in the Prevention of Chronic Diseases. Annual Review of Public Health, 27(1), 341-370. http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.publhealth.27.021405.102137
2.     Galer-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting Started in Health Education Advocacy. Health Promot Pract, 5(3), 280-288. http://hpp.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/5/3/280
3.     Radius, S. M., Galer-Unti, R. A., & Tappe, M. K. (2009). Educating for Advocacy: Recommendations for Professional Preparation and Development Based on a Needs and Capacity Assessment of Health Education Faculty. Health Promot Pract, 10(1), 83-91. http://hpp.sagepub.com.myaccess.library.utoronto.ca/cgi/reprint/10/1/83
 
 
Michael Goodstadt Ph.D., C.Psych. Director MPH Program in Health Promotion, Dalla Lana School of Public Health, University of Toronto, Canada m.goodstadt@utoronto.ca